A great song that moves you depends on a variety of factors—the melody, the lyrics, the musicianship and the mix. Just as important is the environment in which you experience it—is the volume loud enough to cut through the clutter? How about the bass? Are you feeling the impact? Because a great song isn’t built on one of those things. It’s’ built on all of those things.
That's how we think about our job. Telling a compelling story isn't enough—it has to be delivered in a compelling way, while making the most of the environment in which it's delivered. Every initiative that we take on reflects an integrated, organic approach that is both big-picture and grain-of-sand detail oriented. Because a great marketing strategy isn't built on one of those things—it's built on all of those things.
Our Values
- Client-centric Partnerships: We lead with empathy, collaboration and transparency. We build strategies around our clients' goals and act as true extensions of their teams.
- Creative Problem-solving: We apply curiosity and innovation to every challenge, delivering strategic ideas that break through the noise.
- Data-driven Insights: Every recommendation is grounded in research and analytics to ensure clarity and measurable impact.
- Excellence and Quality in Execution: We hold ourselves to the highest standards to deliver work that is thoughtful, accurate and polished.
Mary Anne Johnson
Founder, President
Mary Anne has spent more than two decades crafting innovative, integrated marketing strategies. Her experience on both the agency and client side has given her a unique 360° perspective of how objectives are translated into strategies, tactics and results.
Her ability to rapidly move from strategic considerations to tactical executions along with her strong background in analytics makes her a formidable marketer in both traditional and digital environments. Her Southern charm and ‘lead by inspiration’ style creates strong, loyal teams.
She is laser-focused on client service and making a positive impact. A results-driven leader, Mary Anne knows how to bring out the best in people creating high performing teams.
Mary Anne is particularly adept at delivering the kind of concise but complete creative briefs, backgrounding, research and planning assets that fuel effective, on-target-creative output. More importantly, she has deep experience working with and guiding creative talent, consistently getting the best out of content creators and idea generators.
She is a big picture executive who understands that the little details are impactful, partners achieve more than vendors, and lead gen strategies can enhance branding.